Reasons of the Revival
Embrace the vintage aesthetic
A growing interest in vintage fashion is fueling the popularity of these designs, which hark back to a simpler era and represent a mainstay in the tumultuous universe of modern style. These sneakers evoke a sense of authenticity and tradition that resonates with today's consumers.
Versatility
These models offer extraordinary versatility, adapting perfectly to both casual clothing and streetwear. Their clean lines and minimalist design make them indispensable for a wide range of looks, allowing the wearer to express their personal style with ease.
Celebrity influence
Social media has made celebrities highly accessible and their fashion choices can significantly influence consumer behavior. The presence of classic Adidas sneakers on influencers like Kendall Jenner, musicians like Pharrell Williams and Pusha T, and A-list actors like Jonah Hill further fuels the trend.
The Bestsellers
Adidas Campus 00s
The Adidas Campus 00s confirms itself once again as an undisputed bestseller, consolidating its role as an icon of the sneaker panorama. Although it is not a classic model in the strict sense of the term, the Campus 00s represents a refined evolution of the historic Adidas Campus, born in the 1980s and rediscovered during the 2000s.
The undeniable popularity of this silhouette is evident: just one glance is enough to see the Campus 00s on the feet of many people.
Adidas Samba
Among the styles on the rise is the Adidas Samba. Its iconic rubber sole and sleek design have cemented its place as a fashion icon for generations.
During 2024, Adidas has given rise to numerous collaborations with renowned brands and designers, enriching the iconic Samba line with new exclusive and refined models. Among these, it is impossible not to mention the Adidas Samba x Wales Bonner, the result of the collaboration with the British designer Grace Wales Bonner, known for her minimal and refined style.
Characterized by a fine leather upper and minimal details, the Samba x Wales Bonner have established themselves as a true must-have, conquering the public with their timeless elegance. Among the most popular colors, the Samba x Wales Bonner Leopard undoubtedly stands out, which reinterprets the classic spotted motif in a modern and sophisticated way.
Another very successful collaboration is the one with the streetwear brand JJJJound, which has given life to three new colors of Adidas Samba x JJJJound. The models, characterized by an essential design and a sober color palette.
Adidas Handball Special
Last but not least is the Adidas Handball Spezial, born as a sports handball shoe and appreciated today for its distinctive design and style.
There was no shortage of collaborations for this silhouette too. Among the most recent, the partnership with Sporty & Rich, an American brand of sports and casual clothing, has given life to three refined colors of the Handball Spezial: a pale pink, a brown and a teal. The models, characterized by a suede upper, are distinguished by the replacement of the "Spezial" writing with the "Sporty & Rich" one on the side panel.