The Air Max Plus , launched in 1998 and designed by Sean McDowell, revolutionized sneaker design thanks to its Tuned Air innovation, which provides responsive cushioning and full-length support. Its iconic lines, inspired by palm trees and the sea, are expressed through an exoskeleton seamlessly integrated into the mesh and synthetic upper. The sole features a structural arch reminiscent of a whale's tail, while the various colorways—from the famous "Hyper Blue" to all-black—have helped make the model a must-have among urban subcultures. A technical and striking sneaker, perfect for those seeking personality and uncompromising performance.
